Behind the Scenes: How I Built Offtype (And What’s Next)
I didn’t start Offtype because I always dreamed of running an agency.
I started it because I was tired of watching great brands get buried under bad marketing advice and beige design.
I’ve worked on enough campaigns to know what happens when strategy is an afterthought and “aesthetic” becomes the whole personality. Spoiler: it doesn’t convert. Offtype was my way of doing it differently — for clients who want to look good and make money.
The Blueprint: Strategy First, Design Second, Always Sharp
Offtype isn’t just a pretty logo and a muted color palette. It’s a strategic studio that knows how to dissect a brand, rebuild it from the inside out, and position it to actually resonate. I built this thing with the same philosophy I use on every client: clarity over clutter, intentional over trendy, ROI over vibes.
That means:
Marketing plans you can actually afford to run
Content that doesn’t sound like it was AI-churned in 12 seconds
Systems that scale (and don’t break the moment you get a lead spike)
The Clients Who Get It
I’ve worked with remodelers in the South, medspas in Maryland, and early-stage founders trying to make their first 10K month. What they all have in common? They’re tired of doing it alone — or worse, doing it wrong.
Offtype was built for them. For you. For the person Googling “how to get clients when no one knows who I am” at 2am.
What’s Next
The next phase of Offtype is about expansion without dilution.
That means:
Launching this blog (finally)
Publishing the templates and tools I use every day
Booking fewer—but better—clients, with higher-touch strategy baked in from day one
I'm not trying to scale to 10 employees or win agency awards. I'm trying to build a sharp, nimble, boutique marketing house that clients actually want to stay with long-term. And if I can help a few founders skip the “trial and error” part of marketing in the process? Even better.
Want In?
If you’ve got a brand with potential but no plan, let’s talk. My consults are free, no-fluff, and designed to give you clarity — even if we never work together.
