THe offtype approach
How we work.
01. Discovery
Every project begins with clarity.
We take the time to understand your goals, your audience, and the systems you already have in place
—what’s working, what isn’t, and where the real opportunities are.
This sets the foundation for intentional, strategic work.
02. Proposal
Based on what we uncover, you’ll receive a tailored scope designed around your brand’s needs, not a template.
Clear deliverables, transparent pricing, and an approach built for your business—not the other way around.
03. Execution
This is where strategy meets design.
We build, refine, and optimize with precision, delivering creative and technical work that supports long-term growth.
You’ll receive consistent communication, clean project management, and a final product rooted in clarity and purpose.
Creative. Strategic. Built to move brands forward.
Offtype is a boutique digital marketing studio designed for brands that want more than content
— they want clarity, direction, and a system that actually grows with them.
From brand identity to full-service marketing engines,
every offer is built with intention, strategy, and design at the center.
SERVICES
BRAND DEVELOPMENT
THE BRAND STARTER —
$1,500
A simple, strategic identity for founders who need to look credible from day one.
The Brand Starter gives early-stage businesses the essentials: a clean, cohesive visual presence, clear direction, and the confidence to show up professionally — without the full-scale branding investment.
Includes:
• Primary logo + alternate mark
• Curated color palette + type pairings
• Mini brand guide (usage, spacing, styling)
• One starter social template
• File prep + full export package
THE IDENTITY —
$2,800
A polished, strategic brand identity system built to scale with your business.
The Identity is for growing brands that need more than a logo — they need cohesion, clarity, and a visual + verbal foundation that supports long-term recognition. From voice to visuals, this system establishes a brand you can confidently build on.
Includes:
• Full logo suite (primary, alternate, submark, favicon)
• Expanded color system + typography suite
• Brand voice foundation
• Messaging pillars + tone cues
• Moodboard + creative direction
• Starter social kit (3 custom templates)
• Comprehensive brand guide
THE BRAND SYSTEM —
$4,500
A deeply strategic, full-spectrum brand system for businesses that need clarity, definition, and a story worth scaling.
The Brand System goes beyond visual identity. This is a high-level, strategic buildout that blends positioning, storytelling, voice, and creative direction into one cohesive framework — giving you a brand that feels unmistakable, aligned, and ready for long-term growth.
Includes:
• Everything in The Identity
• Brand positioning + competitive landscape mapping
• Long-form brand voice + messaging guide
• Content pillars + directional themes
• Creative direction for visual assets
• Rollout strategy + recommendations
WEBSITE DESIGN
THE MINI SITE —
$1,800
A polished, conversion-ready starter site for brands that need to launch fast — without sacrificing professionalism.
The Mini Site is built for new businesses, service providers, and solo founders who need a clean, credible digital presence now. Thoughtful design, simple structure, and everything you need to start attracting clients from day one.
Includes:
• 3 custom-designed pages
• Streamlined, mobile-first UX
• Foundational SEO setup
• Contact, calendar, or booking integrations
• Light copy refinement + content guidance
THE FLAGSHIP —
$5,500
Your conversion-ready ecommerce build.
The Flagship is designed for product brands, boutiques, and retail concepts ready to graduate from “DIY” to a storefront engineered for sales. Clean design, CRO strategy, and a seamless customer experience — all built with the intention of elevating your revenue, not just your aesthetic.
Includes:
• Fully custom Shopify (or platform of choice) build
• Strategically designed collection + product templates
• Conversion-centered layout + UX design
• App integrations (reviews, subscriptions, upsells, shipping)
• Inventory architecture + intuitive navigation
• Foundational SEO + metadata
• Post-launch training for seamless handoff
THE FOUNDATION —
$3,800
Your strategic website built to grow with you.
The Foundation is for brands that need a modern, elevated, and conversion-ready site — without unnecessary complexity. Clean design, intentional structure, and a performance-first build that sets you up for long-term digital success.
Includes:
• 5–7 custom-designed pages
• Fully bespoke visual design
• Mobile-first layouts + responsive structure
• SEO-informed groundwork + performance setup
• Copywriting refinement + on-page guidance
• Launch preparation + platform walkthrough
GROWTH PARTNERSHIPS
Each retainer begins with a scoped proposal after a discovery call.
Pricing reflects output, content volume, platform count, and campaign intensity.
THE SOCIAL —
$1750 - $2,200/month
Social done with intention, not noise.
For brands that need consistent, strategic content without the overwhelm. The Social brings clarity, cohesion, and creative direction to your platforms so your audience knows exactly who you are — and why they should care.
Includes:
• 9–20 posts per month (static, carousel, Reels)
• Custom creative direction + branded visuals
• High-conversion caption writing
• Monthly content planning
• Hashtags + geotags tailored by niche
• Light community management
• Monthly insights + performance readout
Why this works:
This is no longer “basic SMM.” It’s premium and intentional, with Offtype’s voice.
THE CIRCUIT (ADS ONLY) —
$1,500 - $2,200/month
Performance-driven paid media built to scale.
For brands that want expert-level ad management without committing to a full marketing department. The Circuit is built for precision, testing, and sustainable growth — not guesswork or broad targeting.
Includes:
• Paid media on Meta, Google, Pinterest, or TikTok
• Campaign buildout + ongoing optimization
• Creative direction for high-performing ad assets
• Budget management + pacing
• Weekly monitoring + adjustments
• Monthly performance report with insights
THE SYSTEM —
$1,000 - $1,500/month
Your foundation.
This tier keeps your digital presence healthy, stable, and search-friendly — perfect for brands that need ongoing care without full-service marketing. Offtype handles the behind-the-scenes upkeep so you can focus on running the business.
Includes:
• Monthly SEO upkeep + improvements
• Performance optimization
• Uptime + site monitoring
• Light content or product updates
• Technical fixes + troubleshooting
• Monthly analytics summary
THE ATLAS —
$3,000 - $5,000/month
Your growth engine.
Atlas is for brands that want consistent visibility, strategic content, and clear growth direction — without hiring an in-house team. Offtype becomes your strategic + creative partner, driving forward momentum every month.
Includes:
• Monthly social content (creation + management)
• Paid media management (Meta/Google/TikTok optional)
• Website governance + SEO support
• Creative direction + brand alignment
• Monthly strategy + planning meetings
• Analytics, optimization + reporting
• Campaign planning + light execution
THE ENGINE —
$6,500 - $9,500/month
Your fully outsourced marketing department.
The Engine is built for multi-location brands, funded startups, and companies with aggressive goals. You get Offtype plugged in at a departmental level: strategy, content, ads, creative, analytics, campaigns — all managed end-to-end.
Includes:
• Full creative production (photo, video, editing)
• Multi-platform social + community management
• Paid media on ALL platforms
• Advanced analytics, attribution, + dashboards
• Quarterly large-scale campaigns
• Conversion rate optimization
• Brand strategy oversight + executive-level guidance
• Priority support + same-week turnarounds
campaign development
THE CAMPAIGN SPRINT —
$1,500
A focused, high-impact campaign built in 10–14 days for launches, promos, and seasonal pushes.
The Campaign Sprint is built for brands that need momentum — fast. Perfect for holiday promotions, limited-time offers, product drops, or audience reactivation. You get strategy, creative direction, and a complete rollout plan designed to convert within a tight window.
Includes:
• Custom campaign strategy
• Messaging development + creative direction
• Ad buildouts (1–2 platforms)
• Organic social rollout plan
• Light email support (announcement or reminder)
THE QUARTERLY CAMPAIGN —
$3,000 - $8,000/quarter
A comprehensive, multi-channel campaign designed to drive seasonal revenue, awareness, and long-term growth.
The Quarterly Campaign is built for brands that rely on strong seasonal cycles or regular promotional moments. You get strategy, creative, ads, email, content, and optimization — all woven into one cohesive, data-backed campaign that runs across every essential touchpoint.
Includes:
• Cross-platform campaign strategy
• Creative direction + planning
• Paid media management (Meta, Google, Pinterest, TikTok)
• Landing page strategy + light build support
• Email flows + automations
• Organic content support
• Reporting, analysis + ongoing optimization
THE SCALE CAMPAIGN —
$8,000 - $12,000
A full-scale, enterprise-level campaign built for major launches, multi-location rollouts, and high-stakes brand moments.
The Scale Campaign is for brands that need a deeply coordinated, cross-channel launch — the kind that demands precision, cohesion, and expert execution. Perfect for product drops, rapid expansions, rebrands, high-volume sales periods, or anything that requires your entire digital ecosystem working in sync.
Includes:
• Multi-channel strategy + end-to-end planning
• Full creative concepting + asset direction
• Paid media buildout + management
• Email systems, automations + sequences
• Landing pages + website support
• Analytics, tracking + performance measurement
• Cross-team collaboration (internal teams, agencies, vendors)
À LA CARTE SERVICES —
Elevate. Extend. Expand.
Add these enhancements to any tier, or schedule a consultation for individual needs:
On-Site Content Day — $850–$1,200
Up to 4 hours of on-location content capture.
Perfect for lifestyle shoots, team spotlights, BTS, reels, or short-form content.
Live Event Coverage — $1,200–$1,800
Social-forward capture of events, launch parties, pop-ups, and vendor activations.
24-hour turnaround included.
Audits — $499–$899
Brand
Website
Social
SEO
Email
You receive a full written report + recommendations.
Strategy Session — $350–$600
A 60–90 minute 1:1 session focused on clarity, audit review, or upcoming campaigns.
Includes a post-call summary.
Starter Content Packs — $600–$1,200
A curated pack of short-form videos, static posts, carousels, or promotional assets.
Templates, Copy & SEO Add-Ons
Pricing varies by scope; custom quotes available.
