Brand Identity

Visual communication that doesn’t just decorate—it directs.

Offtype delivers bold, strategic graphic design for web, social, email, and print

that carries your brand message with clarity and style.

A complete brand build for a modern media concept rooted in storytelling, mystery, and style.

This deck delivers a full brand strategy: naming, tone of voice, visual identity, logo system, color palette, audience targeting, and competitive positioning.

Designed to balance folklore and forward-thinking, the identity system gives Tall Tales a distinct visual presence and a voice built to scale. Every slide was crafted to feel cinematic, editorial, and intentionally off-type.

A seasonal marketing blueprint designed to position JALAO NYC as a cultural landmark in Manhattan’s hospitality scene.

This deck includes a full yearly strategy: campaign concepts, influencer activations, content rollout plans, digital goals, and community engagement ideas.

Built to drive buzz, build press momentum, and infuse every touchpoint with rhythm, color, and cultural weight.

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